Inside the Apple-Google War: It’s Personal

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The New York Times has a long, juicy look at what’s been going on behind the scenes with the ever-escalating conflict between Google and Apple. The cause for all the enmity, according to insiders? Ego.

When Apple filed suit against HTC earlier this month, it was clear that Google and Apple’s romance had turned sour. But the Times’ article, which draws on “interviews with two dozen industry watchers, Silicon Valley investors and current and former employees at both companies,” offers a sense of just how personal this battle is and always has been. The writers begin by summarizing: