“iPhone Killers” gird their loins for battle
- Filed under: iPhone
- Date: Jun 16,2008
As the launch of the 3G iPhone approaches, BusinessWeek reports that competitors face the same problem they did in July of last year.
“Most people want the iPhone, just as they want the iPod and not some other MP3 player,” says Gloria Barczak, professor of marketing at Northeastern University. “People want the real thing.”
The difference between now and then is that the real thing will cost less, at least up front. Higher costs for data plans and messaging actually means the 3G iPhone costs more over the life of the contract with AT&T. Read the rest of this entry »
