Today, we’re introducing the AdWords app, an easy way to view and manage your ads’ performance when you’re on the go. This new Android app is available globally for existing AdWords customers.
Businesses, large and small, are increasingly using smartphones to manage everything from customer support to product orders to marketing.
Now, you can use your smartphone to keep your AdWords campaigns running smoothly—no matter where your business takes you.
As a companion to your desktop account, this app lets you:
- View campaign stats
- Update bids and budgets
- Get real-time alerts and notifications
- Act on suggestions to improve your campaigns
- Call a Google expert
Download the AdWords app for Android
Tommy Sands, Senior Paid Search Manager from Philly Marketing Labs, tells us, “Having the ability to quickly review and take action in my AdWords accounts when I only have my mobile device enables me to be better and more efficient at managing my campaigns. It’s nice to know that I’m only a few taps away from the information I need, no matter where I am.”
Review (and make changes) on the go
Whenever you open the app, you’ll see an overview of your clicks, costs, and conversions. For deeper insights, you can view metrics by ad group, day of week and device.
Changes in campaign performance can happen at any time—now you can address them quickly, even when you’re away from your desk. For example, if you see your best performing campaign is maxing out on budget, you can make adjustments so you don’t lose out on potential sales. You can even pause or enable a campaign for a time-sensitive promotion.
You’ll also receive customized suggestions that you can act on immediately. For example, if there’s an opportunity to get more impressions by adjusting your bids, we’ll let you know so you can make the change right from the app.